Data for Growth: An Untapped Resource

In today's information-rich environment, businesses have access to an unprecedented amount of data. While intuition and experience are valuable, relying solely on them can leave you missing crucial insights that can drive significant growth.

Beyond Intuition

Data can seem intimidating, filled with complex spreadsheets and statistical jargon; however, it doesn't have to be that way. Data allows for more informed decision-making, targeted strategies, and a deeper understanding of your market and customers. There are numerous accessible resources available to help you harness the power of data without needing to be a data scientist.

A Goldmine of Free Information

The US Census Bureau benefits businesses of all sizes.

You might primarily associate the Census Bureau with population counts, but they offer a wealth of information on demographics, economics, and various other topics relevant to business growth. The best part? The tools and data are available for free.

Census Business Builder

The agency has modernized how they present data, offering user-friendly tools like visualizations and infographics that make complex information easier to understand. The Census Business Builder (CBB) allows you to select a location, identify types of businesses using NAICS codes, and access interactive maps and downloadable reports containing information on existing businesses, revenue, employee pay, and demographic data in your target area.

Watch the replay of my For Fellow Founders webinar with the Census Bureau to see the Census Business Builder in action.

Data Dissemination Specialists

Beyond the online tools, the Census Bureau also has Data Dissemination Specialists who are available to help individuals and organizations understand and work with their data. These public service professionals can provide guidance and help you find the specific data you need. They can assist you virtually or in person.

Census Academy

If you prefer a more self-guided approach, the Census Academy is a learning hub offering courses, short videos, and insights from subject matter experts on various data topics18.... This resource can help you build your data literacy and gain the skills to effectively analyze and apply census data to your business strategies19.

By exploring the resources offered by the US Census Bureau, you can unlock the power of data to make more informed decisions, identify new market opportunities, and ultimately drive sustainable growth for your business. Learn more about the Census Bureau tools in my Fast Forward Podcast episode with Larry Carter II here: https://youtu.be/gXecRu02_Eg.