Static on The Line: Comms & Org Culture
Companies often don’t realize how much the way they communicate is impacting their culture and their employee experience.
In our survey tool, the Inclusive Culture and Design Assessment, one question always stands out. It asks employees: “I find out most of my office news through gossip.” This simple item often shocks people and reveals how much of their relies on the grapevine, rather than intentional leadership communication.
Poor Communication’s Impact
When your communication norms are poor, it creates pockets of misinformation. If there is a bottleneck to getting important news or, on the other hand, if everyone knows everything, people don’t know how to handle it. Consider a layoff: if the only way people learn about company changes is through gossip, it can create unnecessary panic and chaos. Similarly, if you wake up one day unable to log into your email because you’ve been laid off with no prior notice, this can damage your employer brand. Find a balance between what needs to be communicated, to whom, and when. There are best practices to follow.
Communicate Strategically
Be strategic your communication. Some things need to be discussed verbally first and then followed up in writing. Other things are better sent in writing before any conversations begin. For example, in my experience, it's rarely useful for employees to know the details on why a particular leader was fired, but it is essential for everyone to understand the company's top goals.
Think about what people need to know, to be effective at their work. They should know:
The top business goals: People need to understand the goals for the next 36 months so they can align their work.
Changes that impact their lives: This includes work location, staffing, and new responsibility changes.
How their job connects to the larger picture: Is everyone clear about their roles and how they contribute to the organization?
Deeper Than What?
Remember, it's not just what you are communicating, it’s the when, how, and quality of that communication that counts. Effective communication, especially when it's planned and strategic, will help your employees feel secure, valued, and aligned with the direction of the company.
Watch our Fast Forward Podcast episode on the gap between perfect and toxic organization cultures here to learn more:
